Target Audience

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Audience Tailored Creative and the Rise of Audience Signals

Audience Tailored Creative and the Rise of Audience Signals

Customized marketing campaigns require more than basic data. Today, you must interpret and utilize audience signals throughout your creative process. Read More

4 Best Practices to Turn Your Instagram Ads into Conversions

4 Best Practices to Turn Your Instagram Ads into Conversions

Instagram is an excellent platform for brands because it’s visually-focused by nature and offers a great way to target relevant audiences. Learn more! Read More

Simple Tips for an Effective Legal PPC Campaign

Simple Tips for an Effective Legal PPC Campaign

Lawyer and attorney are some of the most expensive keywords in the PPC business. That means every misstep in your next ad campaign can cost your firm hundreds or thousands of dollars in missed leads. Learn more about implementing an effective legal PPC campaign. Read More

Audience Targeting on Pinterest

Audience Targeting on Pinterest

Audience targeting on Pinterest is a great way to find new customers, especially for lifestyle brands. Read More

Audience Targeting on Twitter

Audience Targeting on Twitter

Learn all you need to know about ad formats and audience targeting on Twitter. Read More

Audience Targeting on LinkedIn

Audience Targeting on LinkedIn

Here's what you need to know about audience targeting for your ad strategy on LinkedIn. Read More

Audience Targeting on Facebook, Instagram and Messenger

Audience Targeting on Facebook, Instagram and Messenger

Marketers should tap into the variety of audience targeting capabilities on Facebook, Instagram and Messenger to boost their ad strategy on these platforms. Read More

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What Are the Different Types of YouTube Video Ads?
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Are You Wasting Your Marketing Dollars?
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