Digital Marketing Solved Blog

Keys to better SEO measurement

Building SEO Campaigns Off Smart Information

Check out some of the key SEO metrics you may want to follow to get a clearer picture of your digital performance. Read More

Why an effective SEO campaign can't happen on a $500 budget.

Why an Effective SEO Campaign Can't Happen on a $500 Budget

"You get what you pay for" may be cliche, but it couldn't be more true when trying to launch an effective SEO campaign. Read More

Using PPC best practices.

Using PPC Best Practices to Get Your Boss on Board

Convincing your boss of the importance of paid search can be tough. These facts will help you get the green-light on your next PPC campaign. Read More

What conversion tracking is and why it's important.

Conversion Tracking: What It Is and Why It's Important

Defining and understanding conversions are key to measuring success in every search engine marketing, or SEM, campaign. Read More

Common mistakes in retargeting campaigns.

What is Retargeting? 3 Common Mistakes in Retargeting Campaigns

Retargeting allows businesses to increase their visibility with interested customers, but make sure you avoid these common retargeting mistakes. Read More

Identifying your target customers

Identifying Your Target Customers: Do's and Don'ts

Identifying your target customers will help you define your digital marketing strategy and grow your business. Read More

Integrated Marketing Campaigns

Integrated Marketing Campaigns Need More Attention Than Ever

Does your traditional advertising sync with your digital advertising? To deliver a great customer experience, an integrated marketing campaign is key. Read More

Digital Marketing Strategies

Effective Digital Marketing Requires a Multipronged Approach

Digital marketing is an umbrella term for dozens of different strategic campaigns. Creating a multifaceted digital strategy is essential for success. Read More

Hypertargeting to reach your ideal consumer

Use Hypertargeting To Reach Your Ideal Customer

Hypertargeting is a method of identifying your target consumers via social networking profiles and online behavior patterns. Here's how hypertargeting can help your business Read More

Online Reputation Management

Reputation Management: Why It Matters and How to Get Started

Knowing how to manage negative reviews or content is critical. Follow these online reputation management best practices to help control search results online. Read More

Recent Resources


What Are the Different Types of YouTube Video Ads?
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Are You Wasting Your Marketing Dollars?
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Success Stories

UMass Boston
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